5 key points for social business change agents

Posted on: April 25, 2011

Based on the understanding that businesses need to work on social principles inside and out to thrive in today’s marketplace, Maria Ogneva has written a two-parter on ‘The Cultural Imperative for a Social Business.’ 5 key take-aways for those driving internal social business change are:

  1. Organisations’ internal culture must change from working in functional silos to being more open, transparent and collaborative
  2. Make sure to incentivize behaviors that will help success in the long-term, and measure their effect. WIIFM stands for “what’s in it for me”? Think of it as a radio station, which we are all tuned into. Until you can make an initiative relevant to people, they won’t adopt it
  3. Democratization of information is putting the emphasis back on leadership style, and not access to information, as a competitive advantage
  4. Knowledge hoarding must be replaced by sharing – the ability to learn, synthesize, share it back to the group and drive change is most valuable
  5. Keep building the case, and remember: numbers matter. No one can argue with: “Our culture of sharing reduced organizational waste and eliminated duplicate work, saving us $X”, or “Our leadership transparency resulted in employees being happier and driving down turnover rate by Y%”

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