Mariamz

Gaming, donations and passion for (FIFA 11) virtual goods

Posted on: April 5, 2011

It was most impressive to see the EA initiative to donate revenue from in-game sales of FIFA 11 Ultimate Team Packs for one day (26 May 2011) to the Japan relief effort. This video from some gamers who bought the packs on the day shows:

a) How gamers can be encouraged to engage in socially beneficial activity within interactive entertainment – and feel good doing so

c) How much these ‘packs’ or, rather more specifically the virtual players within them, mean to FIFA 11 game players

d) How brands and campaigning organisations can think about entering in a seamless, engaging way into connected online games

(Video contains swearing)

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