Gaming, donations and passion for (FIFA 11) virtual goods

Posted on: April 5, 2011

It was most impressive to see the EA initiative to donate revenue from in-game sales of FIFA 11 Ultimate Team Packs for one day (26 May 2011) to the Japan relief effort. This video from some gamers who bought the packs on the day shows:

a) How gamers can be encouraged to engage in socially beneficial activity within interactive entertainment – and feel good doing so

c) How much these ‘packs’ or, rather more specifically the virtual players within them, mean to FIFA 11 game players

d) How brands and campaigning organisations can think about entering in a seamless, engaging way into connected online games

(Video contains swearing)


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

The views in this blog do not reflect that of my employer