Mariamz

Zynga facilitates in-game donations to Japanese tsunami relief

Posted on: March 12, 2011

Social games are big business – they also represent a chance for people to donate quickly and easily as part of their entertainment experience. Users are accustomed to buying items in-game on Facebook with Zynga’s Farmville, Cityville and Poker. Now they can send payments to the disaster effort in Japan by purchasing virtual sweet potato crops, cows and radishes.

Last year there was some mistaken controversy over donations for Haiti (in excess of $2.5 million) via Zynga games. This time around Zynga will no doubt be careful to ensure the message is heard that money raised will directly help the Japanese effort. And with the phenominally successful Cityville included, this round of in-game fundraising should well exceed what was raised then.

If the social gaming and ‘gamification‘ trend continues, tying up play with fundraising will represent a increasingly lucrative potential revenue-stream for the not-for-profit sector, still suffering the effects of the recession.

Zynga Enables Donations To Tsunami Relief Through In-Game Purchases Social gaming giant Zynga has joined the Internet’s efforts at donating to Japanese Tsunami relief tonight, by enabling in-game donations through virtual good buying in Zynga games like FrontierVille, FarmVille and CityVille as of 7pm PST. 100% of the virtual goods purchase prices will be donated to Tsunami relief. Zynga will be specifically partnering with Save the Children to raise money for its Japan Earthquake Tsunami Children Emergency Fund. … Read More

via TechCrunch

Japanese tsunami picture via the British Red Cross

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

PositionDial

The views in this blog do not reflect that of my employer