Mariamz

Red Bull Street Art View: developing #free global information resources

Posted on: March 1, 2011


The Red Bull Street Art View initiative cleverly uses Google street view functionality to crowdsource what it hopes to become ‘the world’s largest art collection.’ You can zoom in and tag, view and share graffiti captured on street view all over the world.

Whatever you think about wilful vandalism of public and private property this example demonstrates how:

a) a related social object can work for a brand (imbibing stimulants = growing wings = > surreptitiously creating art)

b) the new Free (or indirect appropriation) means vast user -generated and -co-ordinated information resources can be developed and indirectly monetised in multiple ways by seemingly unassociated providers of goods and services (i.e. Google street view derives revenue from advertising around it’s maps, Red Bull from sales of beverages improved by awareness / positive sentiment generated by global user participation).

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

The views in this blog do not reflect that of my employer