Mariamz

Sit-up and prepare for our new Augmented Reality (video)

Posted on: February 21, 2011

In my last post I mapped Heideggerian philosophy to development of the mobile social web. I considered how dasein – the individual in terms of where, how and when they are, will matter more and more to communications. This short video (from media agency PHD) aimed at marketers brings what this means to life. It features the next consumer generation speaking on what will become increasingly expected in terms of socially tailored content, purchasing and Augmented Reality (via Campaign).

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