Start with a business problem, writes Doug Palmer. His experience of social computing adoption for the enterprise leads neatly onto Chris Franck’s life sciences example – which demonstrates tangible results from the reception of social data:
Problem: Biopharmaceutical companies finds it difficult to recruit suitable patients for clinical trials – nearly 80% fail to attract enough.
Social media implementation: A large research organisation creates a website allowing patients to monitor drugs for side effects and other safety issues, enabling the collection of valuable social data from over 2 million members via polls, surveys and questionnaires.
Reception: The research organisation succeeds in providing its pharmaceutical clients with information needed to design criteria for clinical trials that will attract qualified patients.
When it comes to improving enterprise productivity, is social computing emerging as a business fundamental or a big waste of time? There’s a lot more to social computing than Twitter and Facebook. Enterprises are using these emerging social computing technologies to improve collaboration among employees, clients, and vendors around the globe – sometimes with mixed results. Is social computing a productivity tool or a work distraction? Here is the … Read More
Image of Factor D blockers for use after heart surgery complications – pre-clinical trials (via NASA)