My Starbuck’s idea: changing cups for the bigger and better

Posted on: January 31, 2011


Cups matter for Starbucks. So it’s no surprise that feedback via their collaborative platform, My Starbuck’s idea, has led to two significant responses regarding receptacles.

My Starbuck’s idea enables the public to submit ideas and then vote on which are most worthy of implementation – and feedback from it has led the company to embark on two cup-related alterations (that might be considered polar opposites, philosophically):

Of course, this won’t please everyone, re-usable cups may yet be the most sustainable option. So Starbucks needs to keep listening and innovating. But at least they have developed an online space to connect the path from individuals’ ideas through to implementation.

Hat tip: KatherineHui on the Guardian Sustainable Business (GSB) Q&A*

*Disclosure: I have recently been consulting for GSB

1 Response to "My Starbuck’s idea: changing cups for the bigger and better"

[…] This post was mentioned on Twitter by Mariam Cook, Gwen Powell kompost™. Gwen Powell kompost™ said: RT @MariamCook: My Starbuck's idea: changing cups for the bigger and better: […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

The views in this blog do not reflect that of my employer