My Starbuck’s idea: changing cups for the bigger and better
Posted January 31, 2011on:
Cups matter for Starbucks. So it’s no surprise that feedback via their collaborative platform, My Starbuck’s idea, has led to two significant responses regarding receptacles.
My Starbuck’s idea enables the public to submit ideas and then vote on which are most worthy of implementation – and feedback from it has led the company to embark on two cup-related alterations (that might be considered polar opposites, philosophically):
- Bigger: The new Trenta-sized cup – meeting the crowd’s request for bigger cups for iced drinks.
- Better: Policy on the recycling of cups – pilot project proves paper cups can be recycled into new ones.
Of course, this won’t please everyone, re-usable cups may yet be the most sustainable option. So Starbucks needs to keep listening and innovating. But at least they have developed an online space to connect the path from individuals’ ideas through to implementation.
Hat tip: KatherineHui on the Guardian Sustainable Business (GSB) Q&A*
*Disclosure: I have recently been consulting for GSB