Donating tweets: JustCoz turns twitter into relay network for non-profits
Posted January 16, 2011on:
GreenPeace UK is now one of several non-profits using JustCoz to enable online activists to donate a tweet a day for them to use in their campaigns. The app, launched in mid 2010, enables charities to speak through their supporters on Twitter.
It was recently reported that 50 cent had added $millions to the value of a company in which he has a stake with just a few tweets. In that example one highly followed individual convinced several others to take an action that was financially lucrative to him.
This might be thought of as the converse of this – a not-for-profit distributed equivalent: JustCoz’s model is for many supporters to agree a ‘just cause’ can send one tweet a day on their behalf – effectively turning twitter into a ‘relay network‘ for their messages, which over time will raise awareness and potentially lead to financial donations as well.
Interestingly, the service quickly felt the need to adapt tweets sent out via their service to include the #DT hashtag – making it clearer which tweets are donated i.e. have been hence sent out by an organisation through one of its supporters, rather than the individual themselves.