Social media screw-ups reveal evolution of ‘branding’

Posted on: October 7, 2010

These examples illustrate the shift from organisations putting out messages to entice customers, to them adapting their marketing practices and products in line with the needs and desires of consumers.

The ‘failures’ are simply cases of flawed social etiquette… applicable to all social situations and relationships. A matter of an organisation asking themselves… are you listening, being polite, responsive..? Is there adequate humility in your approach to outbound communication? Are you learning if you need to, and are you, can you, adapt accordingly..? I think slide 3 is one of my favourites, because it demonstrates that if your product simply doesn’t work in the real world, however powerful the ‘brand,’ social media can bring it down.


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