10 Essential Rules For Brands In Social Media (via Brian Farello’s Blog)
These 10 rules are well worth a read – but many are based on the premise of brands broadcasting messages to people on social platforms. These ‘brands’ are encouraged to interact in order to deliver products and services that have already been defined and determined within organisations. But the value social media can bring for organisations is to enable their products and services to be developed with potential customers – rather than in secret labs and brainstorming sessions and sold to people once they are fully defined. In a social media world there cannot be one brand, but agonistic brand channels, the market is more fluid and dynamic, and products and services are agile and responsive.
Taddy Hall (former chief strategy officer for the Advertising Research Foundation) posted an article in AdAge – 10 Essential Rules for Brands in Social Media. I liked his 10 rules, so I thought I’d shorten and re-blog: 1. The 1% Rule A small fraction of site visitors are responsible for a substantial portion of traffic. On average, the percentage of influential users (a visitor who’s subsequent sharing actions result in at least one additional si … Read More