BP Launches ‘Aggressive’ Social Media Campaign but Disables Comments from Users Who Don’t ‘Like’ It (via Black Cafe Network News)
Is a broadcast ‘social media’ campaign worthwhile? Probably not.
While BP may have enviable financial resources to construct presences across major social media platforms such as Facebook and YouTube, they would have more chance of winning hearts and minds in the wake of the Gulf of Mexico oil spill if they spend half as much money on ads and pages – and spend the other half on people who can directly engage with public feedback.
Monday 21 June 2010 by: Alex Seitz-Wald | ThinkProgress BP has been making a major public relations push over the past few weeks to burnish its image in the wake of the massive devastation it has caused in the Gulf. The company began buying oil-related search termsto make its official site show up first in search engines, and it spent $50 million on radio, TV, and print ads featuring CEO Tony Hayward pledging to “do everything we can so this nev … Read More