DropBox, freemium and user flow

Posted on: May 21, 2010

The DropBox case (found via forEntrepreneurs) has some important lessons for growing and monetising a community – here they are organised according to two of the steps identified in my community user flow:

  • Awareness
    • Using WOM and viral – giving users better tools to spread the love
    • SEM was too high a cost per acquisition
    • Search is a way to harvest demand, not create it
  • Registered member
    • simple landing page to capture interest
    • biggest risk – making something no one wants
    • Surveys, split tests, landing page / signup flow optimizations / encourage sharing -> big wins

DropBox confirm that the key to their freemium success is a ‘big investment in analytics’ and to ‘know your market type and how your product fits into your user’s life.’

View the full presentation:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

The views in this blog do not reflect that of my employer