Augmented Reality for high-speed clothes shopping

Posted on: March 27, 2010

Charles Arthur wrote last week “it’s fashion which seems to have leapt quickest into this technology.” But his description of what fashion is doing with Augmented Reality (AR) didn’t really enthuse me – a t-shirt that apparently mixes reality and fantasy. Slightly more practical, The Independent’s list of new fashion iPhone apps includes one that helps decipher laundry labels.

What would be really useful, and would revolutionise a ‘real-life’ shopping experience, is AR that shows how we look in clothes without having to try them on.

A person could input their exact measurements, or have their body dimensions modelled, and stored on their personal profile in the AR app. Then when they hold their mobile device up to a garment in a shop, they could see a computer representation of what they would look like wearing it. And decide whether to make the purchase or to make certain of the fit by trying it on. is one of the latest incarnations of ‘AR’ with real measurements that online retailers are trying out. But this doesn’t help for those last-minute high-speed bricks and mortar clothes purchases (which seems to be most of my clothes shopping these days). Just an idea.

Picture from Varsha Verma and Priya Kumar’s virtual prototyping project

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