Mariamz

Losing a message or crowdsourcing some truth?

Posted on: September 9, 2009

transformersMashup

The web will only get noisier, so tools and services to help us navigate, filter and aggregate will become ever more popular and necessary. But where does that leave the marketer with a message to deliver? A message that is likely to be copied and pasted, chopped, mashed up, dragged over hot coals or even worse, ignored?

mikey7321  writes:

What’s the impact of my brand or marketing message to a user if it’s lost in the tremendous sea of social media mass? Even if I can target a specific user based on movements on Facebook or Match.com – what’s to say it (my message) doesn’t get lost with all the other messages seen during a users social media day? 

I would argue marketers should not agonise over how to somehow reduce noise, limit damage and contain their brand’s reputation within a message. Rather they need to learn how to embrace the noise, monitor the buzz, filter and prioritise. They need to respond to, engage with and / or learn from all those people out there who have something to say about their product or service. At which point they will not worry so much about their message being, but rejoice at discovering a crowdsourced reflection of what people actually want, rather than a manufactured representation of what they ought to want, according to office flipcharts, homogeneous personas and rigid segmentation.

Transformers mashup picture by Torley

Advertisements

1 Response to "Losing a message or crowdsourcing some truth?"

[…] being measured to the consideration of how a ‘message’ is being ‘received’ or even lost fundamentally misunderstands the nature of the many-to-many social media landscape. Products must […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

PositionDial

The views in this blog do not reflect that of my employer