Mariamz

Step by step: Turn twitter followers into community members

Posted on: July 21, 2009

Integrating twitter activity with other online community activity can work well – by posting up hot discussions from your forum on twitter and posting twitter replies back onto the forum. Just be sure that users who aren’t logged in can view discussions you are sending them to – following a twitter link and finding content you can’t see without logging in / joining is massively annoying. I have found that the following simple steps work to get twitter followers to register with my online community:

Step One

I don’t automatically follow people back who follow me as I go along. Instead, to save time I accumulate new followers for a few days and move to step two.

Step Two

Go to friend or follow and enter your twitter id. I like friend or follow. There are other follow / unfollow tools but it suits my purpose.

friendorfollow

Step Three

Click on the fans tab:

fanstab

This will give you a result which says:

“These xx people are following yourtwitterusername, but yourtwitterusername not following them back.”

Step Four

Your results will be shown as rows of twitter profile pics. Hover over each one and see if they are worth following back. If you are only after people in a certain geographical location this is a quick way to scan through for suitable tweeters:

hoverfriendorfollow

Step Five

Click on a suitable looking profile pic. The person’s twitter profile will open in a new window. Check out their description and latest tweets, again to see if they are worth following. You should know who your target community members are: who is likely to register and participate in your community. Click on the follow button, which will turn into ‘following’ and then click on ‘message’ on the right hand side to direct message them.  

message

Step Six

Send a simple direct message which:

  • thanks them for following you
  • tells them it is easy and free to register for your community
  • includes a link to the community home page (not the register form)
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

PositionDial

The views in this blog do not reflect that of my employer