Going Mobile: Engaging & Monetising with SMS

Posted on: July 6, 2009

In a vibrant virtual community members like to stay in touch – with the latest information relating to the social object they gather around – and with others. Mobile is the next step in facilitating that desire to keep up to date and build social capital. How can organisations and communities start to utilise and capitalise on the trend? The following examples illustrate the possibilities presented by the most simple of mobile technologies, SMS:

Case Studies

Mobile Tools and Services

These are examples only, it is advisable to investigate a range of options and verify relevant testimonials before embarking on any projects:

  • Text Marketer allows you to upload your database of mobile numbers and send SMS in bulk. Cost per message sent is 4.9pence or less.  You could generate revenue by finding a sponsor who is willing to pay to support the service, or use messaging to drive sales or other objectives.
  • Startup Adfonic enables advertisers and agencies to bid for advertising on mobile sites and applications. This depends on having a mobile site or application, and gives communities and websites the opportunity to find suitable advertisers for their mobile activities.
  • FrontlineSMS is free software that turns a laptop and a mobile phone into a central communications hub. Once installed, the program enables users to send and receive text messages with large groups of people through mobile phones.

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