Posts Tagged ‘social gaming’
Soundbite: Angry Birds boss embraces remix culture – ‘piracy’ good for business
Posted by: mariamz on: February 3, 2012
“We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy”…. Rovio sees it as “futile” to pursue pirates through the courts, except in cases where it feels the products they are selling are harmful to the Angry Birds brand, or ripping off its [...]
Statbite: UK social gaming
Posted by: mariamz on: July 5, 2011
28 million UK internet users are casual gamers – amounting to 67% of all internet users. More than 40% of time spent on Facebook is spent on playing social games. 19% of game players even claim they are “addicted” to social games UK National Gamers Survey via Jo Stratmann
All things at once: Budweiser’s poolball
Posted by: mariamz on: May 1, 2011
Knowing (much of) its male target audience love football and nightclubbing, Ogilvy Argentina cleverly found a way to bring these two social objects together in a fun, real-world setting for Budweiser. As the video shows – the giant-sized pool table with football sized balls led to enthusiastic engagement and extensive tv coverage (via SimplyViral).
Gaming, donations and passion for (FIFA 11) virtual goods
Posted by: mariamz on: April 5, 2011
It was most impressive to see the EA initiative to donate revenue from in-game sales of FIFA 11 Ultimate Team Packs for one day (26 May 2011) to the Japan relief effort. This video from some gamers who bought the packs on the day shows: a) How gamers can be encouraged to engage in socially beneficial activity within [...]
Zynga facilitates in-game donations to Japanese tsunami relief
Posted by: mariamz on: March 12, 2011
Social games are big business - they also represent a chance for people to donate quickly and easily as part of their entertainment experience. Users are accustomed to buying items in-game on Facebook with Zynga’s Farmville, Cityville and Poker. Now they can send payments to the disaster effort in Japan by purchasing virtual sweet potato crops, cows and radishes. Last year there [...]
Frontierville… another social gaming hit for Zynga?
Posted by: mariamz on: June 22, 2010
“Today, the company says that it has 5.2 million daily active users, less than two weeks after launch” Jason Kincaid What’s interesting about Frontierville’s ‘success’ is: The high bar that’s been set by previous Zynga games - leading to this TechCrunch analysis focusing on number of gamers (but not harder to find success measures like… revenue) Avatars [...]
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