Mariamz

Posts Tagged ‘retail

Today Kit Kat UK ends its grand social campaign to choose who will be the next ‘Chunky Champion’ (voting ends midnight tonight). This truly integrated communications piece, where the brand released four limited edition chocolate bars of different flavours and asked the public to vote on which will remain in the nation’s sweet shops, demonstrates [...]

Four key points from this Dell presentation (by Richard Binhammer) on Business Opportunities and Social Media. Full deck below… Control is not as successful as influence Customers in need are critical opportunities Dell is using Chatter to increase cross-departmental team collaboration: a hybrid of Twitter, Facebook, Sina, Ren-Ren, Orkut For social media business value look across [...]

Soundbite: Closing the redemption loop

Posted by: mariamz on: July 29, 2011

The key to closing the redemption loop is definitely payments. Investor Chris Sacca recently told Kevin Rose in a video interview the best reason why Twitter should buy Square is because Twitter has the broadest reach to distribute offers and deals, and Square has a built-in way to track redemption. This was just an off the cuff [...]

Does the idea of your electronic likeness appearing in shop windows as you walk past appeal? How about if this virtual self was wearing clothes you don’t own but the retailer thinks you might like? It was with great anticipation I began reading the other day about new technology allowing people to see virtually what they [...]

A great example of making mobile technology work to solve real world problems – here supermarket giant Tesco enable busy commuters in South Korea to buy shopping (via QR codes) directly from ads that look like supermarket aisles. Long term, people will probably get fed up of seeing packs of meat and tins of beans [...]

You know it, social, local, mobile – that’s where it’s all going (repeat, so|lo|mo). But there is a current disparity between what people are doing on their mobiles (Facebook), what is possible on Facebook for mobile and how most organisations and brands act on Facebook (within pages and custom tabs). This can make mobile social campaigns tricky… [...]


This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

The views in this blog do not reflect that of my employer
Follow

Get every new post delivered to your Inbox.

Join 2,464 other followers