Posts Tagged ‘not-for-profit’
Best friends mobile app combines personalized fun with multiple opportunities for action
Posted by: mariamz on: January 22, 2012
With the ultimate aim of reducing homeless dogs in the United States – this new ‘Best Friends’ mobile app enables users to upload pictures of themselves to be shown a doggy ‘match’ based on facial characteristics. (Similar to this earlier Doggelganger site) The App also provides: adoptable dog search by zip code, simple giving to help [...]
Building mood into social platforms – Get Satisfaction asks how you feel
Posted by: mariamz on: August 10, 2011
Mood affects our benevolence and patience – how we create and consume media. So taking account others’ moods is valuable when we communicate: on an individual, institutional and commercial level. Claudio Ciborra once put it like this: “moods capture the situatedness of the actor as opposed to the situation of the action only.” In addition to many [...]
WWF Hungary’s green campaign reaches 285,142 with one leaflet
Posted by: mariamz on: August 10, 2011
In this incredibly successful campaign, WWF Hungary reached over 275,000 people by combining creativity, sustainability, and PR. Its goal was to put the WWF at the forefront of Hungarian’s minds, whilst highlighting that individuals can donate 1% of their taxes to a charity of their choice. This was achieved (in partnership with their agency Akcio360) as [...]
Soundbite: tell your nonprofit story from multiple angles
Posted by: mariamz on: August 8, 2011
Charities are in the business of benevolence, but that doesn’t mean they’re great at storytelling. There is a tendency to think that everyone’s perspective on, and interactions with, a cause are the same. This is patently untrue. In fact, the different angles of a cause hold real possibility if they’re brought to light Jackson Wightman
Micro-activism on Twitter: cancer case study
Posted by: mariamz on: July 10, 2011
An interesting example of micro-activism on Twitter – this well-crafted tweet by Kevin Bergen struck me as follows: Firstly, it’s an individual (not an organisation) with a modest following who is sharing a personal tragedy and using the platform to reach to other people on the basis that this issue (cancer) will affect most of us [...]
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