Mariamz

Posts Tagged ‘mood

Kissengers have an artificial mouth that provides “the convincing properties of a real kiss” … [they] allow for three different types of interaction: human-to-human telekisses, human-to-robot kisses to allow for an intimate relationship with a robot, and human-to-virtual-character kisses Olivia Solon

Mood affects our benevolence and patience – how we create and consume media. So taking account others’ moods is valuable when we communicate: on an individual, institutional and commercial level. Claudio Ciborra once put it like this: “moods capture the situatedness of the actor as opposed to the situation of the action only.” In addition to many [...]

How many ‘likes’ will I get for my Facebook ads?

Posted by: mariamz on: May 20, 2011

If you are running Facebook ads for the first time you may be directing them to your shiny (possibly new) Facebook page. This will probably mean producing a proposal for your boss / client or agency, in which you will estimate up-front what they can expect for their money. For many, the gold standard Facebook [...]

Understanding motivation is key to performing well and leading others. This engaging talk by Daniel Pink highlights scientific evidence on achieving success from people in team situations. Ultimately his point is that for routine, simple tasks, monetary rewards that set individual against individual work best – but for complex work, rewards that require people to [...]

Soundbite: Twitter for understanding moods

Posted by: mariamz on: April 30, 2011

Twitter is a chance to understand your buyers’ moods in between purchases, to support their goals, to listen to their concerns. It’s fascinating how many businesses pay for customer opinion surveys but don’t listen to the free opinions given via the social web Chris Brogan

Tapping into mood: what type of KitKat break do you want?

Posted by: mariamz on: April 18, 2011

Kit-kat’s new branded iPhone app taps into an incredibly important element of the digital-social-mobile mix: mood. The Shake and Break app has an editorial element (picking the best videos for a given mood) and then sprinkles on top the ability to use the motion sensor to pick a random selection. As the late, great Ciborra [...]


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