Coca-Cola is extending its Arctic Home campaign (a WWF partnership to save polar bears) with a mobile website that ties in with its Super Bowl ad campaign to drive charity donations. The advertising runs across three screens – television, mobile and social media.. [and] real-time information from the game will change how it displays. For each video a consumer shares to friends and family via Facebook and Twitter, Coca-Cola will donate $1 to its Arctic Home campaign. Coca-Cola will also donate $1 for each user who RSVPs to interact beforehand

Lauren Johnson

Since September journalists have been arrested at Occupy events in 10 cities around the U.S. Due in large part to these arrests, the United States plunged 27 spots in Reporters Without Borders’ 2011 press freedom index. The United States is now ranked 47th in the world for press freedom

Josh Stearns

Here are some key points from an information society perspective:

• Technology continues to knit us more closely together… Yet, economic uncertainty and social inequity are widespread.
• We are… preparing to empower future generations by offering quality, relevant and universal education to meet the challenges of the 21st century.
• On conflict, my agenda highlights early warning and action on conflict by mapping, linking, collecting and integrating information from across the international system.
• We will also adopt a preventive approach to human rights. The era of impunity is dead. We have entered a new age of accountability.
• When events slip off the front page, when the cameras leave, the UN must be ready to maintain focus and attention.. We have a responsibility to help societies in transition… we will support “transition compacts” with agreed strategic objectives and mutual accountability in fragile and conflict environments.
• We will do even more to promote women’s political participation worldwide
• Today we have the largest generation of young people the world has ever known. They are demanding their rights and a greater voice in economic and political life.
• We will harness the full power of transformative partnership across the range of UN activities by creating a New UN Partnerships Facility. It will work with the private sector, civil society, philanthropists and academia to advance common goals, catalyze commitments and promote accountability.

Ban Ki-moon

I got chatting to a young man, a friend of a friend, the other night. He slowly revealed to me a love affair he was in the early stages of enjoying. But insisted I keep the precise details from our mutual friend. “Because of Facebook.”

The relationship had complications- her divorce is in progress, a young child involved. The man didn’t want our friend to know about his mystery new girlfriend - not because her awareness would be difficult in of itself, but because he worried she would post light-hearted but revealing comments on either of their Facebook walls – that the soon to be ex-husband might see.

In sociological consideration of social media we often contemplate how we censor ourselves in online environments, to avoid comebacks in our professional or social lives. This phenomena arguably results in docile digital users, who temper discourse, consciously and unconsciously, in fear of those watching (with albeit an unequal gaze) who might not approve.

With the imminent switch to Facebook timeline for all users – we are more conscious than ever that what we say, and have said in the past online, may have real-world implications and consequences.

Yet another aspect of this digital/social panopticon is how we adapt our offline activity and discourse, mindful of what might appear online. How we adjust and keep the reality of our lives from social media connections in the ‘real’ world, because we worry about what they will share.

Couple at sunset image via tripadvisor and hall of mirrors via Kulturbot

Can P&G make money in places where people earn $2 a day? “Our innovation strategy is not just diluting the top-tier product for the lower-end consumer… You have to discretely innovate for every one of those consumers on that economic curve, and if you don’t do that, you’ll fail”

Robert McDonald, P&G’s CEO via  Jennifer Reingold

Disclosure: P&G is a client of mine at Porter Novelli

Threshold charges subject the logic of the print bundle — a bit of everything for everybody, slathered with ads — to two new questions: What do our most committed users want? And what will turn our most frequent readers into committed users? … This is new territory for mainstream papers, who have always had head count rather than engagement as their principal business metric

Clay Shirky

I can vouch for this as a customer. I tweeted in frustration a few months back when I found it impossible to record a programme I was watching in delay TV. It’s hard to really explain this problem until you’re experiencing it.. but it’s incredibly irritating at the time…

Anyway @virginmedia tweeted back at me with “it’s hard to record things that are in the past.” This somewhat facetious answer made me laugh, told me they wouldn’t be solving the complaint and ended the exchange with a lulzy acceptance on my part. (And a few minutes reverie around Doc brown and the clock tower).

The example given by Brian Solis is:

In one case, a woman tweeted that her Virgin Media connection wasn’t working and her two year-old daughter was upset at having to miss her favorite TV show, Peppa Pig. Not only did Virgin send an engineer immediately, he was carrying a Peppa Pig toy for the little girl.

By joining up social media listening with other parts of their business, and employing Twitter community managers with the right mix of humour, humility and ingenuity, Virgin media are well positioned to reap dividends from positive sentiment generated by reactive social media engagement. On the flip-side, their activity highlights a vast swathe of missed opportunities for brands that are deaf or timid online.

In times of crisis that require an immediate impact, Twitter’s suite of pay-for-play tools can help do just that. Twitter’s Sponsored Tweets can rapidly keep content at the top of search results, and can now place results at the top of user feeds.

A particularly effective feature allows advertisers to target not only key search terms, but key users as well… For example, if you have a major crisis impacting parents, you can identify this subgroup and ensure your message consistently remains at the top of their streams. Messages that link to rich media, use hashtags, and feature a call to action (“RT PLEASE”) will usually garner the most attention.

Dallas Lawrence

With the ultimate aim of reducing homeless dogs in the United States – this new ‘Best Friends’ mobile app enables users to upload pictures of themselves to be shown a doggy ‘match’ based on facial characteristics. (Similar to this earlier Doggelganger site)

 The App also provides:  adoptable dog search by zip code, simple giving to help homeless pets, and their  grassroots pledge to start seeing invisible dogs.  The dual purpose of the app is to raise awareness of the thousands of dogs waiting in shelters to be seen and adopted..

Beth Kanter

What the app does well then, is combine multiple information points, ways for people to take action around the core issue, and entirely personalised fun… as for the numbers:

[Beth Kanter] asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success.   The ultimate KPI, of course, is dog adoptions.  But they are looking at associated metrics such as:  downloads, user comments, sharing, and Google analytics to show dog searches… then data collection (emails and mobile opt-ins), microdonations, and buzz via earned media.

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