Mariamz

Soundbite: Who wants ‘exclusive access’ to your advertisement?

Posted on: May 31, 2012

Far too often, brands forget that their “messages” in and of themselves aren’t always compelling to someone who doesn’t work there… Would you care if you got an email [from a company in which you have no professional interest] asking you to like its Facebook page so you could get ‘exclusive’ access to its new commercial?

Christopher Barger, in The Social Media Strategist

Disclosure: Christopher is a current colleague of mine at Porter  Novelli

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