Sponsor love - iVillage's pretty disclosure

Posted by: mariamz on: May 29, 2012

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Bloggers and sites need revenue to survive… so sponsored content and links are a norm we have become used to. Most web users understand and appreciate its place to help support the content and engagement they love… they grasp that flexible online business models are integral to quality and innovation. But the key from a publisher’s perspective and any brand placing content – is disclosure. iVillage is currently doing this in a neat way on its home page – highlighting, and tactfully disclosing content on its site that provides a revenue stream via sponsorship:

For formal guidance on staying within the law when sponsoring content or bloggers online, follow the links below:

• UK CAP Digital remit advice
• UK CIPR Social Media Best Practice Guide
• US Federal Trade Commission (FTC)’s Guides Concerning the Use of Endorsements and Testimonials in Advertising

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Tags: advertising, blogging, brands, Business Models, community development, innovation, journalism, legislation, media, Monetisation, online marketing, Public Relations, publishing, Social Media, web design