Soundbite: Choose your own adventure via Twitter hashtags
Posted April 19, 2012on:
A couple of weeks ago O2 ran an incredible campaign that was like a ‘choose-your-own-adventure’ experience.
A series of tweets told a story and encouraged users to click on different hashtags to take the next step.
Each journey ended up with a voucher showing that O2 users get the best deals on whatever they choose to do.
Bruce Daisley via Vikki Chowney