Soundbite: P&G reach into long tail of poorest developing market consumers
Posted by: mariamz on: January 23, 2012
Can P&G make money in places where people earn $2 a day? “Our innovation strategy is not just diluting the top-tier product for the lower-end consumer… You have to discretely innovate for every one of those consumers on that economic curve, and if you don’t do that, you’ll fail”
Robert McDonald, P&G’s CEO via Jennifer Reingold
Disclosure: P&G is a client of mine at Porter Novelli
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