UK Facebook stats roundup

Posted by: mariamz on: July 3, 2011

In: Uncategorized
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Recent stats for Facebook in the UK:

At the beginning of March 2011 Facebook had 30 million UK users, equating to almost half of the UK population. Source: THE NEXT WEB
Facebook is now a bigger national past-time in the UK than watching TV (as of March 2011). Source: Expansys survey
Almost one in three Brits (29.07%) spend between two and three hours a day using Facebook on their smartphones (as of March 2011). Source: Expansys survey
Facebook overtook MSN as the second most popular website in the UK in May 2011 – with Nielsen attributing the growth to more over-50s using the site. These older users account for more new adults visiting the site in the last two years than the under-50s – as a result, the membership of Facebook is now more representative of the overall UK population. Source: we are social, nma
However other stats suggest a possible slow or even decline in UK Facebook usage (June 2011). Source: Inside Facebook, Brilliant Media
UK internet users are most interested in engaging with entertainment, film and music brands via Social Media (23% – as of May 2011). Source: WSI Trends Report [Note this is all social media not just Facebook]
The thirty-plus demographic now represents around 48% of all UK Facebook users. Source: clickymedia
1 in 7 UK grandparents are on Facebook. Source: MyVoucherCodes.co.uk via THE NEXT WEB
89% of people in the UK have not bought a single product through Facebook and 44% are not interested in doing so. Source: Havas Media Social and Lightspeed Research via Marketing Week
Product exclusivity is the key factor in persuading UK consumers to purchase products via social networks, with one quarter of consumers saying they would buy a product through Facebook if it was not available anywhere else and 11% saying they would buy something if it was offered only to “fans” of the brand. Source: Havas Media Social and Lightspeed Research via Marketing Week