Beyond brands: 10 weird and wonderful Facebook pages

Posted by: mariamz on: June 29, 2011

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Very often, working on digital engagement with products and services, we understandably focus on what other brands are doing. But the Facebook world is one of overlapping social circles and personal whims, desires and interests – into which brand representatives may often only glimpse.

Another piece of the Facebook puzzle is the purely-for-fun Facebook Page – from which we may develop an understanding of what people are doing when they’re not interacting with brands (which is most of the time).

Here are ten that are doing rather well – considering none of them have massive marketing resources nor vast Facebook engagement ad spend behind them:

1. For every like i get i will Throw a jelly bean at my sister (73,671 likes)
2. If I were an enzyme I would be DNA helicase so I could unzip your genes (23,471 likes)
3. (6 year old) Jack draws anything (5,665 likes)
4. I hate flying ants (27,277 likes)
5. that split second of fear when you lean back too far in your chair* (865,949 likes)
6. The guy who discovered milk….What was he doing with that cow? (1,480,852 likes)
7. I love walking in the rain (173,704 likes)
8. What is the point of a white crayon? (449,160 likes)
9. I wish life had an “Undo” button (1,172,286 likes)
10. 1 million ‘likes’ and my wife has agreed to call our baby Megatron (336,348 likes)

Outside of the marketing bubble, pages like these offer additional inspiration on what is being ‘liked’ and shared. Sometimes the best answer to ‘why will people engage?’ is – because it’s fun

*something odd I’ve noticed while researching these pages – many contain a complaint on the info section that their admin rights to the page have been revoked by Facebook. I guess this might be due to Facebook page rules changing a while ago, but it seems a little strange that some highly engaging well-liked pages have been left effectively marooned in that way…

Tags: advertising, brands, community development, facebook, Online Communities, online marketing, Social Media