Mariamz

Tesco’s innovative QR ads push them to number one in South Korea

Posted on: June 25, 2011

A great example of making mobile technology work to solve real world problems – here supermarket giant Tesco enable busy commuters in South Korea to buy shopping (via QR codes) directly from ads that look like supermarket aisles. Long term, people will probably get fed up of seeing packs of meat and tins of beans in high footfall areas… but Home Plus leads the way to a time where the computers in our pockets allow us to interact with the world around us, reducing our reliance on big screens and making the things we want and need to do, that bit easier on the move.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

PositionDial

The views in this blog do not reflect that of my employer
Follow

Get every new post delivered to your Inbox.

Join 2,996 other followers