Mariamz

Dingo’s collaborative promotion generates fast Facebook likes

Posted on: May 16, 2011

I recently blogged about motivating people online by getting them to work together for a prize or reward. This is neatly demonstrated here by Dingo – a dog food brand from Ohio, US. They ran a promotion which would only be released once their Facebook page had achieved 5,000 likes. This meant it was in fans’ interests to encourage their friends and contacts to ‘like’ the page too. Brian Solis reports they hit the 5,000 mark in just 3 days (Note: keep an eye on Facebook’s promotions guidelines when running competitions).

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

PositionDial

The views in this blog do not reflect that of my employer
Follow

Get every new post delivered to your Inbox.

Join 2,996 other followers