Micro social and mobilizing green cash
Posted by: mariamz on: April 28, 2011
Dan Calladine‘s deck below is a quarterly look at some important stories and stats within digital media – some snippets:
- Location sells: Mazda gets people to check in on Facebook places for 20% off
- Micro-social: Estimated 60% of Facebook revenue comes from small advertisers
- Mobilizing green cash: Greenpeace crowdsource funding for the Rainbow Warrior
- Sharing driven by the old guard: Most trending topics on Twitter come from mainstream media
A few recent items I’d add:
- SocialCRM forces combine: Salesforce acquires Radian6
- Reports of email’s death greatly exaggerated? Send to Facebook button
- Recording real-world likes: Renault enabling Facebook likes via RFID from the motor show floor
(hat tip we are social)
