Mariamz

My Starbuck’s idea: changing cups for the bigger and better

Posted on: January 31, 2011

 

Cups matter for Starbucks. So it’s no surprise that feedback via their collaborative platform, My Starbuck’s idea, has led to two significant responses regarding receptacles.

My Starbuck’s idea enables the public to submit ideas and then vote on which are most worthy of implementation – and feedback from it has led the company to embark on two cup-related alterations (that might be considered polar opposites, philosophically):

Of course, this won’t please everyone, re-usable cups may yet be the most sustainable option. So Starbucks needs to keep listening and innovating. But at least they have developed an online space to connect the path from individuals’ ideas through to implementation.

Hat tip: KatherineHui on the Guardian Sustainable Business (GSB) Q&A*

*Disclosure: I have recently been consulting for GSB

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1 Response to "My Starbuck’s idea: changing cups for the bigger and better"

[...] This post was mentioned on Twitter by Mariam Cook, Gwen Powell kompost™. Gwen Powell kompost™ said: RT @MariamCook: My Starbuck's idea: changing cups for the bigger and better: http://wp.me/pyHD8-g1 [...]

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